AKADEMY Dance Company
Privacy Policy
Effective Date: July 2026
Review Date: July 2027
1. Introduction
AKADEMY Dance Company is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains what personal information we collect, why we collect it, how we use it, how we keep it secure, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who We Are
AKADEMY Dance Company provides dance classes, workshops, performances and related activities for children and adults.
For the purposes of data protection legislation, AKADEMY Dance Company is the Data Controller for the personal information you provide to us.
If you have any questions about this Privacy Policy or how your information is handled, please contact:
Email: hello@akademy.dance
3. Information We Collect
Depending on the services you use, we may collect:
Student Information
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Full name
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Date of birth
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Gender (where voluntarily provided)
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Address
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Emergency contact details
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Medical information relevant to participation
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Allergies
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Additional support requirements
Parent/Guardian Information
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Full name
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Address
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Telephone number
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Email address
Adult Student Information
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Contact details
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Emergency contact
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Relevant medical information
Payment Information
We may collect:
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Billing information
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Payment status
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Standing Order records
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Transaction history
4. Why We Collect Your Information
We use your information to:
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Register students
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Deliver dance classes
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Maintain attendance records
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Contact parents or students
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Respond to emergencies
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Administer memberships
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Process payments
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Organise performances, examinations and competitions
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Meet our safeguarding responsibilities
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Comply with legal obligations
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Improve our services
5. Lawful Basis for Processing
We process personal information under one or more of the following lawful bases:
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Performance of a contract
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Legal obligation
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Legitimate interests
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Consent (where required)
Medical information is processed only where necessary to protect the health and safety of students.
6. Photography & Video
With your consent, AKADEMY Dance Company may photograph or film students during:
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Classes
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Rehearsals
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Performances
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Competitions
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Workshops
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Akademy events
Images and videos may be used for:
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Social media
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Website
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Marketing materials
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Promotional videos
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Press releases
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Printed publications
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Newsletters
You may withdraw your consent at any time by contacting us in writing. Withdrawal applies to future use and may not extend to material already published.
7. Who We Share Information With
We only share information where necessary.
This may include:
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Competition organisers
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Performance venues
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Emergency services
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Medical professionals in an emergency
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Local authorities where safeguarding requires it
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Professional advisers where legally necessary
We never sell your personal information to third parties.
8. Data Security
We take reasonable technical and organisational measures to protect your information.
These include:
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Password-protected devices
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Secure cloud storage where applicable
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Restricted access to personal information
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Secure disposal of paper records
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Regular review of data held
9. How Long We Keep Information
We only keep personal information for as long as necessary.
Typical retention periods include:
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Registration records – while the student remains a member and for an appropriate period afterwards.
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Financial records – in accordance with UK tax and accounting requirements.
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Accident and safeguarding records – in line with legal safeguarding obligations.
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Marketing consent records – until consent is withdrawn or no longer required.
Information that is no longer required will be securely deleted or destroyed.
10. Your Rights
Under UK GDPR you have the right to:
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Request access to your information
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Request correction of inaccurate information
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Request deletion where appropriate
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Restrict processing
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Object to certain processing
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Request transfer of your data where applicable
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Withdraw consent at any time (where processing relies on consent)
Requests should be made in writing using the contact details provided above.
11. Cookies & Website
If you visit our website, cookies may be used to improve functionality and user experience.
You can control cookies through your web browser settings.
If our website uses additional analytics or marketing cookies, you will be asked for your consent where required.
12. CCTV
AKADEMY Dance Company does not operate CCTV at its classes or premises.
Where classes are held in venues owned or managed by third parties, those venues may operate their own CCTV systems. Any such systems are managed entirely by the venue operator under their own Privacy Policy.
13. Children's Privacy
We collect personal information about children only where it is necessary to provide our services safely and effectively.
Parents or legal guardians provide information on behalf of children under the age of 18.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legislation or our services.
The latest version will always be made available to members.
15. Contact Us
If you have any questions about this Privacy Policy or how your information is used, please contact:
AKADEMY Dance Company
Email: hello@akademy.dance
16. Complaints
If you are unhappy with how we have handled your personal information, please contact AKADEMY Dance Company first so we have the opportunity to resolve your concerns.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113
AKADEMY Dance Company is committed to protecting your personal information and ensuring it is processed fairly, lawfully and transparently in accordance with UK data protection legislation.